FATHER’S DAY – REACH THE DAD MARKET WITH THE HELP OF DIGITAL MARKETING

Marketing research reveals that more than half of the modern dads are practicing an acting role in parenting their children and shopping from them. Tossing between work lives and taking responsibility for a child is not an easy-peasy play. Especially for the younger dads between 19-35 years, amid the milk and food feeding, cleaning, and diaper changing sessions; they need to know what their baby needs and how they can get it. This Father’s Day, to honor the Millennial Dads, we’ve covered this article on how businesses can make the Dad Market a part of their Digital Marketing campaign; to reach out and engage with them.

Transform your Digital Marketing Campaigns

Similar to other characters, dads have changing tastes and variations, which means that not all millennial dads want to savor a BBQ or buy themself a sports gear for Father’s Day. The world runs with dads that are sports fans, tech-dads, and possibly DIY dads.

If you are running a Digital Media Marketing campaign focusing on Facebook Marketing Pakistan, Instagram Marketing Services, or Email Marketing Services, you need to target every personality with words and visuals that perfectly resonate with them. And for that reason, you can try using focus group experimentation and usability testing Digital Services strategies to make the most of your Digital Marketing Services in Lahore campaigns. Experiment the offers; discover what gets the response from the Dad Market. Besides, examine and optimize your website to maximize conversions.

Create Dad-Focused Content

60% of the millennial dads think that there isn’t any information online that is tailor-made for them. The same statistics also show that around 70% of them believe that this kind of information should be composed and made readily available for every millennial dad. Besides, if there are websites currently sharing this type of content, they are not optimized for mobile phones and other digital gadgets. 

The count of online searches, particularly for baby products, is growing every minute. Hence, it’s time to review your Dynamics E-CommerceWebsite by judging its efficiency. Ask yourself these questions;

• Was your initial plan focused only on reaching higher on SERPs?
• Did you miss out on any aspects of the Website?
• Are you contributing quality information for Millennial Dads?

If any of the answers is a NO, it high time that you rethink your Social Media Marketing in Pakistan strategies and start creating content that appeals to the Dad Market. And if you need some professional help, hire a Digital Marketing Company. 

Reach the Digital Dads

Just as everywhere, the millennial dads in the mountains and across the valleys are also tech-savvy. And there is no doubt to it that they are actively using mobile phones to communicate, research, and shop what they want; all online. Considering that they cannot afford setting up some hours to step out and buy from a physical store, most of them rely on E-Stores for everything, be it a baby cream, formula milk, and everything in between.

We assume you must’ve perceived what we mean to say; Begin reaching them out effectively, inform them of the product you offer, and engage the digital dads always on the go by sharing mobile-ready content; accessible on any device.

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