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Marketing is all about grabbing potential leads and in digital marketing new trends kick in as the professionals keep trying new techniques for a better outcome. In this blog, you will know about the techniques that you can use as a marketer to gain the lead and get a higher return on advertisement spending ROAS. Select Keywords Carefully The important part related to keywords is that they should cover your target audience and selecting keywords accordingly is a tough job. Use a tool like Google Keyword Planner to find relevant keywords for your firm that are within your budget. Keyword Planner gives suggested starting bids for each keyword, allowing you to find the best keywords for your campaign. If you are not trying enough, your ads will not show, so it is best not to target keywords that are outside of your budget. Choosing Right Keywords For PPC When you are running advertisements in such a modest market, it is a smart to move to target at least 3-5 relevant ke