FACEBOOK ADS: 8 WAYS TO ANALYZE PAID SOCIAL MEDIA

FACEBOOK ADS: 8 WAYS TO ANALYZE PAID SOCIAL MEDIA

Ever thought about how you can evaluate the influence of Facebook Ads in boosting the growth of your business? Is your spending on Facebook Marketing Packages in Pakistan acquiring a noteworthy valuable ROI or are you just wasting your assets on a Social Media Marketing Services in Pakistan strategy that isn’t functioning well for your business?
To accomplish success in any Facebook Ads campaign, there are significant social media metrics that every business needs to track. In this article, Xcentric Services will be highlighting eight ways through which businesses can benefit from while analyzing their Facebook Ads.
It benefits if you consider using a tool with a comprehensive Facebook Ads dashboard to keep track of the whole strategy, but the measurements are accessible openly in the platform, too. So let’s get started and see how you can analyze this paid social media marketing strategy.

1.      Analyze Ads Reach and Impressions

The initial step is to manage the number of audiences that view your paid ads. To measure this, you need to observe your Facebook Ads reach and the number of impressions it wins. However, reach and impressions are different metrics that marketers seldom confuse. While Ad reach is the total number of people that saw your add, Ads impression are the number of time a person saw your Ad, either twice or thrice. And the more impressions you get, the more awareness is accumulated with your Ad.
However, a business needs to be careful of the ads fatigue. It is a situation where a particular viewer sees an Ad multiple times while scrolling by the Facebook Feed. Hence, decreasing the number of conversions your Ads would generate, while there's a notable waste of your resources. So to make sure that your audience isn't annoyed with the same Ad popping up again and again, and you don't end up with an expensive campaign that didn't generate you any profit, take these steps to combat Facebook Ads fatigue;
·         Pause Ads with High Frequency - Once Facebook Ads drive to a high frequency of impressions, consider pausing them. However, if you're operating tons of Facebook Ads together, pausing manually isn't an effective deal. Hence, use Facebook's automated rules from the Facebook Ads Manager. Create a new rule for all your active Facebook Ads, and voila, you're all set to limit the Ads activity. Though here's a snapshot of what creating a rule looks like;
·         Place new Facebook Ads - Considering that you are pausing your Ads with high impression frequency, you would require to design new Facebook Ads, to keep generating revenue.
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